Lavender RidgeIntelligence SystemsDiscuss a project

Custom website design

A website that feels like yours, and works like a system.

We design and build websites from a blank page, not a theme. Each one is shaped around your brand, your customers, and the next step you want them to take, then engineered to load fast, read clearly, and be found in search and AI answers.

Design

01

Start from the business, not a template.

A template decides the structure before anyone has asked what a visitor needs. We start with the people you want to reach, what they are trying to decide, and the evidence that will help them decide it. The visual identity, copy, and layout follow from that.

Brand and art direction

Typography, color, imagery, and motion that make the site recognizably yours.

Clear structure

Pages and navigation organized around the questions your customers actually ask.

Considered motion

Interactive and 3D moments where they add meaning, with calm fallbacks for reduced motion and slower devices.

Build

02

Engineered to be fast and accessible.

Every page is built for speed and accessibility from the first release, so the site works well for every visitor and gives search engines a clean foundation to read.

Performance

Lean pages, optimized media, and edge hosting so the site loads quickly everywhere.

Accessibility

Keyboard navigation, readable contrast, and semantic structure that works with assistive technology.

Easy updates

The pages your team changes often can be edited without touching code.

SEO + AEO included

03

Found in search. Cited in answers.

Basic search engine optimization (SEO) and answer engine optimization (AEO) are part of every website we build, not an add-on. SEO helps your pages rank in the results people browse. AEO helps AI systems such as ChatGPT, Claude, Perplexity, and Google AI Overviews describe and cite your business accurately. The evidence behind both overlaps, so we build it once.

Technical SEO

Clean URLs, metadata, sitemaps, canonical tags, fast load times, and pages search engines can crawl.

Structured data

Schema markup that states who you are, what you offer, and where you work in a form machines can read.

Answer-ready content

Clear service pages, FAQs, and an llms.txt summary written so AI answers can quote you accurately.

Connect

04

A website that does real work.

Because the same team builds custom software, the website can connect to the rest of the business: inquiry forms that qualify, booking that checks real availability, payments, customer portals, and content your team can update without a developer.

Common questions

Before you scope the work.

Do you use templates or page builders?

No. Each site is designed and built for the business it represents. That keeps it faster, easier to maintain, and free of features nobody asked for.

Can we update the content ourselves?

Yes. We set up the pages your team changes often so they can be edited without touching code, and keep the rest stable.

Can the website connect to our other systems?

Yes. Forms, booking, payments, customer portals, and integrations with the tools you already use can be part of the same build.

What SEO and AEO is included?

The foundations: technical SEO, metadata, structured data, sitemaps, fast pages, clear service and FAQ content, and an llms.txt summary for AI systems. Ongoing content programs and link building are separate work we can scope with you.

Can you guarantee a ranking position or a mention in an AI answer?

No. Ranking systems and answer engines are controlled by third parties, are personalized, and change without notice. We build the evidence and structure they read, and can record a baseline so you can see what changes.

How does a website project start?

With the same fixed-price discovery as any other engagement: we learn the audience, goals, and content, then return a scoped first release and a fixed quote.

A system with clear boundaries

Define the work before choosing the technology.

Discuss a system